a social open source project for content creators
Building Audiences
I’ve just returned from SXSW where I spoke on two panels. One was about building an online fan base and the other dealt with blogging about film. In both cases the issue of discovery was discussed. Many people wondered how they could expand their audiences and readership.
Everyone talks about the democratization of the internet, but with so many sites, blogs and movies being made how does someone find you in a sea of media? One important step is to develop an audience for your work. If you have a direct relationship with your audience you can become less dependent on the current system for distribution. The difficult part is that building an audience for one’s work can be a labor intensive process, and there is no one way to do it. It in itself is a process of discovery. As the traditional distribution system continues to consolidate it will offer less and less opportunities to content creators.
How are you building audiences for your work?
Everyone talks about the democratization of the internet, but with so many sites, blogs and movies being made how does someone find you in a sea of media? One important step is to develop an audience for your work. If you have a direct relationship with your audience you can become less dependent on the current system for distribution. The difficult part is that building an audience for one’s work can be a labor intensive process, and there is no one way to do it. It in itself is a process of discovery. As the traditional distribution system continues to consolidate it will offer less and less opportunities to content creators.
How are you building audiences for your work?
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© 2009 Created by Lance Weiler on Ning. Create Your Own Social Network
